Ship & Boat International: eNews February 2018
Suzuki Marine has made its complete range of outboards available on finance in the UK, in a bid to attract new customers who may wish to break down their expenditure on marine engines into monthly payments.The initiative, which stems from a deal agreed between Suzuki Marine and finance provider Omni Capital Retail Finance (Omni Capital), was formally announced at the London Boat Show in January 2018, and covers the entire range of Suzuki outboards, from the 1.86kW DF2.5 to the 261kW D350A. The offer is restricted to the UK and available via participating Suzuki dealers and boatyards.
Customers have until 31 March 2018 to apply for a “special low” interest rate of 4.9% APR on any model from the DF50A (rated 37.3kW) to the DF300AP (rated 223.7kW) sold or registered before that deadline. A new interest rate will be introduced in April.
George Cheeseman, head of Suzuki GB’s marine division, tells Ship & Boat International: “We’ve looked at how the retail experience has changed and how consumers purchase products in other industries, and are introducing this to the UK marine sector. The focus of the initiative is to provide an affordable option for people wanting to get into the marine industry and own their own boat. We hope the scheme will encourage more people to take to the water.
“As well as new craft owners, we also want the initiative to help those already in the market to upgrade and repower their existing outboard engines.”
Suzuki Marine adds that stringent credit approval checks, undertaken by Omni Capital, will ensure that customers “only take on a commitment they can afford and for which they are financially suited”.